- Developing social media strategies with the aim of increasing brand awareness and customer engagement
- Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
- Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content
- Staying up-to-date with the latest social media trends and digital technologies
- Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
- Developing and overseeing competitions and campaigns to draw attention to a brand
- Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
- Monitoring and responding to customer feedback, comments and social media posts
- Managing a social media team and guiding junior members
- Liaising with other departments and creatives to create a holistic and effective online marketing strategy
